For the past four years, we’ve played a key role in Morley’s Chicken’s brand evolution, transitioning them from a brand closely tied to the urban scene to a widely recognized powerhouse in the fried chicken industry. A standout project was the redesign of their takeaway bag, now used across 105 stores in the UK, which introduced a bold, statement-piece design featuring the "M" logo for instant brand recognition.

We also collaborated with Heinz on their sauce launch, creating in-store promotional assets for the campaign. Beyond packaging and collaborations, we've developed campaign materials, event branding, and digital assets, helping Morley’s grow their audience and modernize their brand while maintaining their strong cultural identity.